Frame for SEARCH ENGINE OPTIMIZATION

Introduction: What is SEO

That remains understood that SEO was born in 1991. Around this time the first website was created.

The Real SEO game started in the year 1996 when Larry Page and Brin Started building the most successful search engine till today- backrub (Google)

SEO Evolution

 

Google saw the opportunity & Started working on Algorithms Those were Giving values to Quality, Relevant, Content, etc.

What is SEO?

Search Engine Optimization (SEO) is the process of increasing the number and quality of visitors to a website by improving ranking in the algorithmic search engine results.

 

Types of SEO

1.       On-Page SEO

2.       Off-Page SEO

3.       Technical SEO

What is on Page SEO?

On-Page Optimization is also known as on-site optimization. In On Page Optimization, you optimize your website according to Search Engine. On-Page Optimization has an effect on your website listing natural results.

Some of the On-Page SEO Factors, Which do have direct or Indirect ranking effect.

v  Website Should be Crawlable

v  User Friendly URLs

v  Well Targeted Content

v  Keyword Optimization

v  Website Optimization

v  HTTPs

v  Image Optimization

v  Readability &UX

v  CTR

v  Mobile Friendliness

v  Quality Outbound Links

v  Website Structure

Some On-Page SEO Factors:

KEYWORDs for On-Page

v  Title Tag (Page Title)

v  Description

v  H1  Tag

v  Formatted Text

v  Outgoing Links

v  URL 

v  Alt Tag

v  Content

 

What is Search Engine?

Search Engine is a software system that is designed to search for information on the World Wide Web.

Google, Yahoo, Bing, Ask, AOLSearch, WOW, Infospace, Dogpile, DuckDuckGo, Blekko, WebCrawler, Althea are some examples of Search Engine.

How Does the Work Search Engine?

The program has four major functions

The search engines use programs called crawlers or spiders to read the ASCII text file of the web site and store this data on their local servers. This system is named the crawling of the web site. an internet site is usually crawled 3 to 4 times a year.

Indexing

Indexer takes the info from the local server of crawlers and arranges them in categories like hotels, hospitals, schools, restaurants, etc. This indexed data is stored within the main database.

Retrieval

 

The main work of Retrieval to calculate to relevancy Of data and Provide the best the result from the user who searches the inquiry of search engine

Ranking

The rank algorithm may be a program that ranks the web site consistent with the web site data. Now, when a user types a question within the program, the program matches the keywords in their database and presents the web site containing the keywords consistent with the rank assigned by the Rank Algorithm.

 What is Off-Page SEO?

Off-Page SEO is nothing but the technique to improve the search engine ranking for our keywords.

It is used to build black links on the other website. It's the far along-term manner and it ought to be executed regularly.

Off-Page SEO is done offsite and usually, it is not visible on our website.

Some Off-Page SEO Factors:

v  Directory Submission

v  Social Bookmarking

v  Article Submission

v  Blog Commenting

v  Social Media

v  Video Sharing

v  Photo Sharing

v  Guest Posting

v  Review Posting

What is Technical SEO?

Technical SEO related to non-content elements on your website.