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Buyer Persona of Website

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  Buyer persona - Buyer personas are in-depth profiles of the various kinds of customers who are considering your product or service. They’re not just demographics or assumptions about your audience. Or in other words A persona could even be a personality supported actual target demographic groups of the web site. Personas are assigned the demographic characteristics of members of the user group they represent to assist identify each group. Demographics - Demographic data is anything that helps you segment your potential market into more refined subcategories. This includes gender, age, income or education level, ethnicity, and so on. Relying on the wants of your business, demographic data are often quite broad or extremely specific. What should a buyer persona include -? A buyer persona could even be a thorough description of someone who represents your audience. This is often not a real customer, but a fictional on...